Emma Coates Departs England U23 Position to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has stepped down from the Young Lionesses national team to be appointed head coach for NWSL franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who led the California club during its inaugural two seasons in the premier American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. Now, I feel ready and excited to push myself in a fresh challenge.”
Proven Developer
During her tenure in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's credentials: “Coates is an outstanding tactician, but she also has a proven track record of nurturing talent to compete at the highest levels.”
“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were seeking,” the CEO stated.
Club Context
The California side had a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before slipping to a 13th-place finish in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. Emma, with Gemma, has played a key role in fortifying the pipeline between the young Lionesses and the first team.”
“Their work has directly shaped the development of many promising talents who have progressed into senior Lionesses,” he finished.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates has overseen the rise of multiple players to the England senior side, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for successors to fill the roles has begun, to continue the progress of the youth national team in the future.
